THE STUDENT-ATHLETE SUCCESS PLATFORM
Sam®
Every student-athlete's personal strategist,
coach, and advisor — on call, 24/7.
Sam® is the first AI-powered platform built for the whole student-athlete — athletic development, NIL strategy, academic success, financial literacy, and career pathway. Five dimensions. One platform. Delivered in the voice of Sam Mitchell, NBA Coach of the Year. Starting at $25/month.
5
Success Pillars
$25
Per Month
60
Consulting min/mo
24/7
Always On
POWERED BY
Robi
"Every kid who opens this app gets me as their
coach, their
strategist, and their
advisor. Not a training video — me, on call, 24/7."
THE FIVE PILLARS
Everything the student-athlete
needs. In one place.
Every competitor owns one dimension. Sam® owns all five — giving every athlete access to the level of support that used to require a six-figure family budget.
01
Athletic Development
Personalized 90-day training plans, skill assessment across 7 dimensions, position-specific coaching focus, and nutrition protocols — all built on Sam Mitchell's proven framework.
02
NIL Strategy
Consulting-grade briefings, deal evaluation scorecards, brand positioning plans, financial roadmaps, and 30-day action plans. Robi® walks each athlete through via live voice Q&A.
04
Financial Literacy
NIL earnings management, tax basics, agent evaluation, deal structures, and financial roadmaps that grow with the athlete's income. The money conversation every athlete needs.
03
Academic Success
NCAA eligibility monitoring, core course tracking, and 24/7 tutoring support built around demanding practice and travel schedules. Help when you need it — not during office hours.
05
Career Pathway
Life beyond athletics — degree alignment, industry pathways, network building while still competing, and post-sport transition planning. The 50 years after the sport end, prepared.
HOW SAM® WORKS
Insights
→
Strategy
→
Execution.
Sam® runs the same consulting-grade process that Robi® delivers to businesses — applied to the student-athlete's career.
STEP 1 · INSIGHTS
Sam® examines the athlete
Sam® builds a complete picture — skill assessments, academic standing, NIL baseline, competitive level, and goals — delivering an honest assessment before recommending what to do next. No guessing. No generics.
STEP 2 · STRATEGY
Sam® presents the plan
Robi® delivers a live Strategic Briefing in Sam Mitchell's voice — not a static PDF. Takes questions in real time. Adjusts recommendations on the spot. The same experience a $500/hr consultant delivers, included in every plan.
STEP 3 · EXECUTION
The athlete acts on it
90-day training blocks, NIL action plans, academic milestones, and career pathway steps — tracked through the Sam® dashboard with weekly coaching prompts and a full playbook refresh every quarter.
CONSULTING MINUTES · INCLUDED EVERY MONTH
Every plan includes monthly consulting minutes with Robi®
Complete automation of your revenue cycle, from claim generation through payment posting and monthly strategic reporting.
60
MIN / MONTH INCLUDED
Additional: $5 / minute
services in depth
What
Sam® actually delivers.
We serve providers across every care setting — from independent imaging centers and specialty practices to rural hospitals, FQHCs, government payer networks, and large health systems. Wherever you operate, Robi® runs your revenue cycle.
Signature Services
NIL Strategy Briefings
Consulting-grade NIL strategy delivered in Sam's voice. Not a blog post — a personalized strategic briefing with a deal scorecard, brand positioning plan, financial roadmap, and 30-day action plan. Robi® walks the athlete through it live, takes questions, and adjusts recommendations in real time.
•
Personal brand positioning — 3-pillar strategy tied to the athlete's story and market
•
Deal evaluation scorecard — rate every inbound NIL opportunity against brand fit and risk
•
Financial roadmap — earnings projections, tax obligations, agent fees, savings targets
•
30-day action plan — specific steps, deadlines, and owners with Robi® live walkthrough
01
Brand Positioning
3-pillar personal brand strategy tied to story, platform, and local market
02
Deal Scorecard
Rate every NIL opportunity on brand fit, financial value, and risk profile
03
Financial Roadmap
Earnings projections, tax obligations, agent fees, and savings targets
04
30-Day Action Plan
Robi® walks through it live in Sam's voice using consulting minutes.
Student Athlete
90-Day Training Playbook
Personalized to position, level, and primary skill gap. Built on Sam Mitchell's framework for developing players who get recruited at the next level.
- 7-dimension skill assessment and gap analysis
- 3-phase training block with weekly on-court and off-court targets
- Game-day nutrition protocol and recovery standards
- Coaching focus — what college coaches actually watch beyond stats
COLLEGE PATHWAY
The Honest Roadmap
Division-level match scoring, scholarship value projections, and a grade-by-grade recruiting timeline through signing day. No sugarcoating — just the truth about where you stand and what it takes to get where you want to go.
- D1 / D2 / D3 / NAIA pathway match with Sam® development score
- September 1 junior year contact window preparation
- NCAA eligibility monitoring and core course tracking
- Camp and showcase calendar by season and geography
Academic success
24/7 Academic Support
Tutoring and advising built around practice schedules and travel. When a 15-year-old gets back from an AAU tournament at midnight and has a chemistry test Tuesday morning — Robi® is there.
- 24/7 tutoring around practice, games, and travel schedules
- GPA monitoring with proactive alerts before problems become crises
- NCAA Clearinghouse registration guidance and timeline
- Test prep timeline and score benchmarks by divisio
Financial literacy
The Money Playbook
78% of professional athletes are broke within 5 years of retirement. Sam® gives student-athletes the financial framework they need before they need it — not after.
- NIL earnings management from first dollar earned
- Tax basics, agent fees, and deal structure literacy
- Savings and investment roadmap that grows with income
- Agent evaluation framework — before you sign anything
I've seen thousands of talented kids never get their shot — not because they weren't good enough, but because nobody ever gave them a real plan.
Sam® is that plan. And I'm that someone. For every athlete.
SAM MITCHELL · NBA COACH OF THE YEAR · HEAD OF SPORTS PRACTICE, CONSULTEX
WHO SAM® SERVES
Three buyers. One platform.
Sam® delivers different experiences for the athlete, the family, the coach, and the organization — all under one platform and one brand.
Pricing
Access
Sam®.
Every tier includes consulting minutes with Robi® and a quarterly Strategic Briefing from Sam. Pricing is being finalized — get early access by getting started today.
CAPABILITIES
Sports Capabilities.
Sam® delivers tailored experiences for athletes, coaches, and organizations — all through one platform built to develop performance, strengthen decision-making, and support every stage of the journey.
At Culturefy, we prioritize the personal and professional development of every player. Our AI-driven platform offers personalized recommendations to enhance skills based on shot chart analysis, physical conditioning, and historical performance trends. Players can log training sessions and receive alerts on potential injury risks, ensuring optimal performance with minimal downtime. Additionally, our AI-driven OKR (Objectives and Key Results) tracking aligns individual performance goals with team strategies, motivating and rewarding players for their contributions to overall success.
Our solutions empower coaching staff with data-driven strategies to develop effective offensive and defensive game plans. By analyzing shot charts and matchup data, coaches can tailor their strategies to leverage each player's strengths and exploit opposition weaknesses. Culturefy’s platform also optimizes starting lineups and rotations based on real-time player health, fatigue levels, and matchup data. Coaches can monitor player compliance with training programs, adapt drills to address specific weaknesses, and track fitness improvements over time, ensuring that every player performs at their best.
Culturefy supports the executive team in making informed decisions that drive team success. Our AI tools analyze prospective players to identify those who align with team needs and culture, uncovering undervalued opportunities in the talent market. Executive teams can evaluate contracts and salaries against performance metrics, ensuring competitiveness while managing budgets effectively. Moreover, our "Fused Intelligence" strategies foster a collaborative organizational culture, where continuous feedback loops help align staff at all levels with the team’s shared vision.
INNOVATION IN MOTION
Forging a New Era in Sports Performance.
Unlock a smarter approach to sports performance with AI-driven solutions built to support athletes, coaches, and executive leaders at every level.
"Every athlete deserves access to the best — not just the ones whose families can afford it."
SAM MITCHELL · NBA COACH OF THE YEAR
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